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ATON Hanger

ATON is a fashion brand from Tokyo that is known for its distinct clean silhouettes.

One of the challenges was how to maintain the recognisable silhouettes of their garments when they were hung on hangers in thier shops.

Material: Beech with laser engraved logo

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The angle of a hanger's shoulders plays a big role in how clothes look on it. After trying out over 30 hanger designs, it was found that lowering the shoulders slightly created a better look for Aton’s garments.